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Missouri citizens authorized legal mobile and retail sports betting, allowing controlled books to take bets next year.

The sports betting wagering tally measure passed by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has a few of the finest sports betting fans on the planet and they showed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and ensures we no longer lose important tax profits to our neighboring states. Most importantly, the passage of Amendment 2 suggests a brand-new, dedicated, irreversible financing stream for Missouri classrooms."

Missouri sports betting wagering next steps

Voter approval suggests approximately 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 offered licenses are used.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will certainly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, despite opposing the tally step, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely release their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will introduce mobile sportsbooks.
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The staying 6 licenses are scheduled for each of the significant expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent proponents of the ballot step.

Along with DraftKings, FanDuel and Caesars, Missouri gamblers must anticipate other prominent national brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch likelihood tiers IF Missouri voters authorize sports betting wagering:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure allows every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 casinos handled by the 6 casino operators are expected to open in-person sports betting alternatives such as sports betting kiosks and possibly committed, sportsbooks.

The 6 sports betting teams can likewise open in-person sportsbooks within or adjacent to their particular home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the ballot step needs the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting project comes regardless of millions in financing opposing the measure from one of the state's biggest sports betting stakeholders.
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Caesars invested countless dollars to defeat the measure. In many other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is given a minimum of one license per handled property.

In that situation in Missouri, Caesars would be managed a minimum of 3 potential licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property design, companies can either open extra internal books or, more commonly, subcontract the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting handle market share, might potentially have an upper hand on their rivals by earning the set of untethered licenses. It stays to be seen which 2 books will make these slots, but the language around the ballot step would seem to prefer the 2 national market leaders.

Polling previously in the year showed the "yes" vote with a slight lead. Support efforts were reinforced by 10s of millions spent by DraftKings and FanDuel.

A series of tv and radio advertisements focused on the revenue legal sportsbooks would create for Missouri public education. Opponents, funded mostly by Caesars, argued the advocates' ads were deceptive and the tens of millions of forecasted dollars raised would have a negligible effect in a state that already spends billions on education each year.